Jul 12 , 2021

Digital Marketing Channels

 

 

• Worldwide global network (Internet)

In this case, we are talking about all devices that have access to the Network, that is, mobile phones, tablets, laptops, PCs. The Internet provides a wide variety of platforms for promotion, these include search results, third-party sites, teaser networks, social networks where you can upload videos, articles, posts, audio recordings, pictures, infographics.

• Digital television

This channel is gradually replacing analogue television and is increasingly integrating with the Internet. Here you get a choice between three promotion formats: short videos that are shown during commercial breaks, TV shops and creepers. True, it should be noted that the latter option is now used only in rare cases.

• Mobile devices

The most common channels for digital marketing are the aforementioned SMS messages, branded apps, and WOW calls. But don't just rely on your own apps, place ads on third-party apps too. Games are often advertised in this way.

• Local networks

Another area of ​​effective promotion is local networks integrated with the Internet. This includes corporate networks of companies, urban areas and other similar associations.

• Smart gadgets

Most of them have access to the Web via Wi-Fi. Here we mean "smart" watches, scales, fitness bracelets, etc. Advertising on these devices is not yet popular, usually advertisers set up communication with users through branded applications.

• Interactive screens

Use digital banners, screens of virtual fitting rooms in a store, POS terminals, devices for charging smartphones, etc. The main digital marketing tools in this case are advertising videos or advertising windows, branded interactive screens.

• Digital art

This is a more creative direction, since we are talking about any form of art, whose work is created or broadcast using digital technologies. Games, music, images are considered artwork.