Jul 12 , 2021

12 digital marketing postulates

1. It is necessary to attract consumers and customers as participants - creators, distributors, commentators. In digital marketing, they cannot be passive viewers or abstract target audiences.
2. Marketers need to move beyond reach and frequency. You need to think more broadly, because, as you understood, without the constant involvement of people in the process, success is impossible. That is, you need effective planning and a very clear proposal.
3. Marketers must decide which list of digital marketing channels will support their goals. As a result, consumers will adapt your digital marketing activities to their own preferences and desires.
4. The content ceases to depend on special distribution methods, restrictions on the types of supported devices. The content must be relevant, high-quality, otherwise you will not achieve constant interest from consumers.
5. Most of the promotions in digital marketing are initiated and directed by the consumers themselves. The same applies to the creation of a large proportion of content. What then do marketers do? They stimulate and reward all consumer actions in accordance with the general policy of the brand.
6. Correspondence with the participants is conducted only with their consent, based on the preferences of each. If consumers are interested in the information provided and want to share it on social media, the company will do better.
7. Marketers need to grasp the meaning of a wide range of new media, as many of them involve a pay-for-performance scorecard. Another important role in promotion is given to search.
   
   
8. In the digital world, it is impossible to manage news, as consumers turn out to be faster than companies. Therefore, you will have to change your approach, becoming a key part of the communication of the participants. This will help digital technologies, tools available to consumers. The main thing is not to impose your opinion, but to defend your position.
9. Modern methods of integrating marketing communications are not enough for high-quality promotion. Therefore, marketers must use best practices to connect digital and physical touchpoints. It is important to understand that the focus has shifted to more active work with each customer.
10. Data has become the "blood" of marketing, the basis for the effective use of digital channels. Therefore, to be successful in digital marketing, you need analytics and a good information management plan. Marketers use the available information to describe in detail psychographics and consumer behavior.
11. Today, you cannot use the outdated look-back marketing approach. Let's clarify: previously, decisions were made on the basis of statistics, while at the moment it is necessary to carry out analysis in real time. After all, this is the only way to quickly and competently adjust your actions.
12. Everything must be measured and optimized with targeted channels in the marketing mix. This will help you achieve continuous improvement in your customer experience.